Are you a local business owner that is still advertising in the yellow pages? Are you still relying on word of mouth referrals? Are you just getting by in your business and wishing you could take it to the next level? If you answered yes to any of these questions then SEO is for you. SEO is a form of marketing that allows your website to be placed at the top of the search engines for your company’s most profitable keywords. There are currently billions of web pages on the internet and Google a set of criteria to gauge the relevance of each website that it gives it’s users the best overall choice when users are searching for particular terms. SEO is about controlling the digital real estate and putting your website on the first page for terms that your potential prospect is searching.
There is also no such thing as national or local SEO. SEO at the core is the same for any niche or any city. It doesn’t matter if you live in Seattle or San Francisco, the same core principles apply. The biggest factors that dictate SEO are your title tags and anchor text. Your title tags are the titles you have for your web page. Each page has its own title and pages will rank better than posts. Make sure if you want to rank a particular property, you make it a page and not a post. There are several other factors that come into play with search engine optimization however it is important that you work with an SEO expert that can take of this for you so that you can focus on running your business. You do not want to learn a whole new task as it will take away from your current business. As mentioned earlier, if you live in pacific northwest then I suggest you work with a Seattle SEO agency. The same goes if you are in the bay area, find yourself a great San Francisco SEO agency that can get you on the first page but make sure you do your research.
Marketing is one of the most essential things that you will need to run a successful business. While Internet marketing is becoming increasingly important, marketing directly is still a huge proponent of a successful marketing mix. The key to being successful with direct marketing is going to come down to knowing what to do and what not to do. In this article, we will be going over some of the top direct marketing tips that you can utilize when you are looking to implement direct marketing into your overall strategy.
Top Direct Marketing Tips:
1. It’s All In The List.
One of the most important things that you are going to need to do when you are beginning a direct marketing campaign is sure that you are effectively narrowing down your list options correctly. A successful marketing campaign is really going to come down to the overall quality of your list. The higher quality your list is, the better the chances your marketing is going to be successful. Thus, you will need to try to invest in a proper list if you really want to have a successful campaign.
2. Proper Maintenance.
Another important thing that you are going to want to do when it comes to effectively direct marketing to a target customer base is to implement proper maintenance. The only way that you are going to be able to actually be successful with direct marketing is by constantly hitting the same target group over and over. By doing this, you should be able to effectively provide your target market with enough hits which will allow you to maximize conversions overall.
3. Sell Benefits.
Another important thing that you are going to want to keep in mind when you are attempting to market your business utilizing direct marketing is to sell the benefits of what you are offering rather than the features. One of the biggest mistakes that people make when they are selling their products is they end up selling features of it rather than the benefits. Thus, they end up providing a weak reasoning for purchasing the product which can minimize the chances of converting the sale.
4. Focus On Headline.
You will also want to focus on crafting the perfect headline for your direct sales copy. While the copy of the actual newsletter or piece is important, the headline is what makes or breaks it’s effectiveness given it is what captures the attention or loses the attention of the reader in question. By not crafting a solid headline, you are not going to maximize your chances of really capturing the audiences attention and being able to effectively sell to them.
In the end, you will want to make sure that you are utilizing and implementing the right kinds of tips into your direct marketing approach in order to effectively execute it. By implementing all of the tips above, you should be able to maximize the chances of producing a good return for your business.